Business & Marketing

Planning a Document

Anyone who travels around a lot knows that planning contributes towards making the trip a success. Certainly, the unplanned jaunts and routes taken in a trip come as side-kicks or bonuses— in both ways, making your trip ripe in experience. However, without the bone structure of planning you will fall face-down-in-the-earth.

The foundations of any document are the planning of its “rhetorical strategy”. To get one’s point across to an array of audiences, as wide as possible, is the main focus of most document writers. One needs to be clear in purpose of the message to be conveyed through the project. When the purpose of the writing becomes clear, this becomes easily possible. Some of the major points involved in creating a successful document presentation include the following:
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Seven Business Writing Mistakes You Should Avoid

While indulging in business writing, you have to take care of some dos and don’ts. You should take special care that your writing is effective in persuading your clientele, rather than driving your client to reject your business proposal. You should also ensure that the tone in which you are writing your business proposal is on a similar level to its proposed reader.

Creating a Good Business Blog

screenshot of blogger website Blogs are a great tool for building communities, interacting through them and even marketing the services you provide – they often produce both good and bad results. If you want to gain readership from your blog, you’ll have to be a bit more adventurous in the content you produce, have an easy design and market your blog.

What will kill readership?

What kills a good blog writer is their inability to address their target audience, this means that you have to be clear about the content. If you are not focused, you’ll confuse and lose readers. Grammar is the key in making your blog look professional and typos are another concern for bloggers. Even the most cautious writers have a slip here and there, and this really murders the entire blog.

Professional or Amateur?

What separates the professional from the amateur is the length of blog post, which should be ideally not too long, but just right. The attention span of most people won’t be for long, so keeping the posts short gets you a greater reader base. You also have to keep in mind that you are not just writing for a search engine, so emphasize those keywords, but keep the writing interesting as well. The mantra of getting results from your blog is to keep posting new content. Where most people fail is that they lose interest because it takes time and energy to keep a good blog going. So, keep posting and you will eventually get readers commenting the information you post.

The Design of the Blog

Another important feature of posting is to keep in mind the design of the blog. It is a crime not to have the name of the author in the tag line or somewhere in the blog, especially if it’s a business blog. Blogs without photographs are less visual because they do not enhance your credibility and a very important feature of blogging is the post title. Readers must be able to grasp the gist of an article by reading its headline. In fact, they should be allured by it. Avoid humorous headlines that make no sense and are non descriptive in nature. When you write you should also keep in mind that blog updates through RSS or email is very essential, so a subscription is important especially if it is a business blog. There should be a certain structure in the approach.

Use your full name

Using first names often confuses new readers, so it’s important for bloggers to keep in mind that there are new readers reading your blog, as well as people who have been reading your blog since you started writing it. A very essential feature of the web blog is to introduce a timeline – a calendar that reviews your posts in chronological order, this provides references to earlier blogs that readers have a choice to go and read. Remember, you can refer to a post you made two years ago, if you think it is relevant.

How to market your business blog

The marketing of a blog is a must for business bloggers, otherwise your blog may suffer the fate of hundreds of other blogs that are abandoned after several months, due to the lack of communication between the blogger and readers. What you’ll need to do is to submit the blog to blog directories and ping each time a new post is published.

This helps in maintaining communication with readers on a regular basis. Web blogs should also have a list of their favorite blogs or websites because this helps the readers in identifying with the blogger and the types of material he or she is interested in reading. This establishes in creating a one-to-one relationship between bloggers and each of its readers. So get started….and… blog….blog….blog… till you drop.

Going Off At a Tangent

Twisting ideas to promote your client

By now, if you have been reading my posts, you will have gathered that I am not a so-called “creative writer”. I do not produce literature. I have no burning desire to write a novel, unless it’s guaranteed to be a bestseller ,which will keep me in the style to which I sincerely wish to become accustomed. I am a commercial animal, I write for pay and I look at writing as a means to earn my living and to form the bedrock of a business I am building.

That said, it does not mean that I am not imaginative nor creative with the ideas that flow and am used to delivering work products for my clients. It certainly does not follow that I am in any way less passionate about what I am doing, while I also have a fierce pride in my work, and delivering the very best I can provide for clients. Some of my work is “mindless pap” as I often say to enquiring friends and family and in my honest opinion it is just that – advertising and promotional rubbish. Nevertheless, it is good advertising rubbish and I can say that because it performs the task that my clients wish to achieve and I get paid for producing it.

Today, my work for the most part is not “mindless pap” as my clients and the projects have become more interesting. Writing assignments has started to exercise my mind and imagination to a greater extent, than figuring out how to get 800 words on a paper dealing with Japanese “Geta” shoes, or producing a dumbed down series of articles on alternatives to Viagra. Even when you are confronted with a topic that readily lends itself to a simple churning out of some more advertising rubbish you can exercise your imagination and tackle the subject from a different perspective. I firmly believe that the confidence I have acquired in two years of commercial writing has encouraged me to take alternative approaches to handling a client topic.

Earlier this week I had to write a series of blog posts for a site called Your Health Reporter which promotes alternative therapies, amongst which is the use of a slimming pill derived from a cactus in the Kalahari Desert, Hoodia Gordonii. Your Health Reporter, is a relatively new client for me and initially I started off with the “Lose the keg and get a 6 pack” style of posts for the slimming and fitness products that are being promoted. Last week I altered the style and that produced some incredible results.

Blogging Tips That Work

Writing Blog Posts is Short and Sweet

I think I mentioned in one of my previous posts that a writer needs to be opinionated and forceful if they are to be successful. When it comes to writing blog posts you really must be awake to the audience you are writing for and this writers maxim definitely applies. A web surfer will spend seconds on your page if you are lucky, so what you post there needs to hit the mark fast – here are some tips from the bowels of my experience.

Tip 1: Be Opinionated

The more opinionated the better, as opinions are what readers are looking for. Do you think Ford is better than Vauxhall, Liverpool better than Manchester United, should homosexuals be allowed in the armed forces, is Gordon Brown the right man to fill Tony Blair’s shoes?

Remember a blog is accessible, so be prepared to have your opinions challenged and there is also a difference between being opinionated and posting inflammatory comments.

Tip 2. Less is More

Keep it Simple Stupid.

Tip 3. Use Lists

Like this one.

Manage Your Time, Your Writing Environment and Yourself

Writing for profit is a serious business

I’ve learned by experience that when I’m in writing mode there are certain things that have to be done.

Go to my quiet room;
Turn off the TV and music so there are no distractions;
Have a cup of Earl Grey;
Take a cigarette break every hour for a few minutes and rest my eyes; and
Write for no more than 8 hours a day unless there is an urgent deadline to be met.