Grammatical errors can show you up to be disinterested in your writing. They can detract your credibility and make your work look immature. In cases of blog writing or creating web copy, the case is pretty much the same. People will not read your blog, or subscribe/link to your blog if you make silly mistakes when you write. I believe that copywriting and blogging should be conversational and engaging, and breaking some in the formal convention of spelling and grammar can often be a good thing. Though, I also believe that you have to know the rules in order to break them. Here are some errors that you’ll never convince anyone that you wrote intentionally in the name of style, and even then, there will be people who will doubt your credibility.
So, let us look at some common errors that could diminish the credibility of your writing.
- Improper Use of the Apostrophe – It is used generally in two cases. One for contractions (don’t for ‘do not’), and secondly for showing that something belongs to someone (Bobby’s pen would mean this pen belongs to Bobby). If you are ever in doubt, leave the apostrophe out. It generally causes more confusion if you introduce an apostrophe where it does not belong than it does to omit one.